William Adams is a musical performer who is more famously known by his stage name, will.i.am. A recent ruling from the United States Patent and Trademark Office, Trademark Trial and Appeal Board, unfortunately makes him a two-time loser at the USPTO. The case, In re i.am.symbolic, llc, Serial No. 85916778 (TTAB, August 8, 2018) (precedential), is Mr. Adams’s second failed attempt to register a brand name.
Like many musical artists, Mr. Adams seeks to launch a fashion brand encompassing clothing, jewelry, handbags, cosmetics, and various accessories. Sometime in 2013, Mr. Adams settled on the brand name “I AM” and filed trademark applications with the USPTO. Those trademarks were denied registration based on a likelihood of confusion with prior registered marks. The Board affirmed. See In re i.am.symbolic, llc, 116 U.S.P.Q.2d 1406 (T.T.A.B. Oct. 7, 2015) (Symbolic I); In re i.am.symbolic, llc, No. 85044495, 2015 WL 6746544 (Oct. 7, 2015) (Symbolic II); In re i.am.symbolic, llc, No. 85044496, 2015 WL 6746545 (Oct. 7, 2015) (Symbolic III). The Federal Circuit also affirmed. In re i.am.symbolic, llc, (Fed. Cir. Aug. 8, 2017).